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That’s bananas? The limit of the monopoly on a concept for trademarks (EUIPO Decision Apple Inc vs Banana Computer (B2831439))

Apple Inc. filed an opposition action against the word & device trademark BANANA Computer, claiming services in classes 35 and 36 arguing that as both signs refer to fruits and the reputation of the prior mark is well known, a risk of confusion exists.

The Opposition division rejected these arguments.



The first ground was based on the … Read the rest


The impact of GDPR on WHOIS and enforcement of trademarks

The General Data Protection Regulation (GDPR) entered in force last May 25th, 2018 and has overturned all the companies operating online and on how the personal information of their customers and employees are processed and protected. It turned out that the GDPR also has a significant, yet underestimated, impact on the availability of the WHOIS data (i.e. the … Read the rest


OMG or NBD: Procter & Gamble’s quest to trademark acronyms

In August 2018, the global household products company Procter & Gamble filed trademark applications for terms including “LOL” (Laughing Out Loud) and “NBD” (No Big Deal). The owner of the well known brands Fairy, Febreze and Mr Clean has taken a different stance on its approach to appealing to a variety of customers, stating that consumers look for an ‘emotional … Read the rest


Mitsubishi case: when marketing debranded goods in the EEA constitutes trademark infringement

(C-129/17 Mitsubishi v. Duma Forklifts and G.S. International BVBA – July 25, 2018)


Duma and GSI have acquired from a company within the Mitsubishi group, outside the EEA, forklift trucks that they bring into EEA territory where they place them under a customs warehousing procedure. They then remove from those goods all the signs identical to the Mitsubishi marks, … Read the rest


Can you trademark a cultural property in France?

Can you trademark a cultural property in France?

Cultural property is defined as tangible or intangible assets of a society, which may include emblems, buildings, monuments, folklore or tradition[1]. Owned by the State or a private entity, cultural properties are generally inherited from past generations and are preserved, bestowed and passed onto the future generations.

Cultural properties have significant values, given that they could easily … Read the rest


Christian Louboutin defeats challenge against registration of red sole mark

After having overcome a refusal for lack of distinctiveness and an opposition filed by the German company Roland SE, Louboutin has finally managed to obtain a registration for his ‘red sole’ trademark in the European Union!

Please find below my comment on this opposition procedure published in the World Trademark Review Daily magazine

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By Meriem Loudiyi

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Deadlines – when silence means NO!

In the following article, in association with SMD Country Index, Charlotte Urman, deals with the current meaning of silence.

The old adage that “silence equals consent” is widely applicable in French Law, in particular for adminstrative purposes. Indeed, usually (even if so many exceptions exist) in case the French Administration does not reply to a request within a specific timing, … Read the rest