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Notoriety abuse for wine products

Reputation increases the level of trademark protection. But particular huge reputation sometimes proved to be detrimental when defending monopolies. It is not different for wine products. French Courts had the occasion to use this argument for turning down a risk of confusion between two worldwide “chateaux of Bordeaux” with other wines.

On July 1st 2008, it was stated that “highlighted … Read the rest

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Coupe du Monde de Rugby : pas de 3ème mi-temps pour Heineken

L’opération publicitaire menée par la société Heineken dans le cadre de l’organisation en France de la Coupe du Monde de Rugby 2007 a été sévèrement condamnée en référé par deux arrêts de la Cour d’Appel de Paris le 13 février 2008.

Les deux condamnations sont fondées sur la Loi Evin qui règlemente strictement la publicité pour l’alcool et interviennent à Read the rest

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Appellation of origin

On April 25, 2007, the Paris Court of Appeal rejected the marks SHAMPANSKOE and SOVETSKOE SHAMPANSKOE as they were composed of a translation for the Appellation of origin CHAMPAGNE for goods similar to champagne wines.
 
On the contrary the marks GOLD COLLECTION CHAMPAGNE and NADEZHDA CHAMPAGNE were valid as they were distinctive signs and designated “champagne wines such as covered … Read the rest
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Appellation of origin

On May 30, 2007, the French High Court ruled the cancellation of the French trademark DOMAINE DU CHATEAU DES BARRIGARDS which had been registered as a wine appellation of origin by the son of the former owner of the domain property.
 
For the Court, only the owner of the domain « Château des Barrigards » could file a wine trademark … Read the rest
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comparison of wine trademarks

The French High court has just confirmed in two decisions the limits of the efficiency of an application for wines trademarks including toponyms or other words designating a vineyard.

The first is confirming a tendancy revealed by the French High Court on april 18 2000 admitting to coexist both trademarks CLOS SAINT GEORGES  and  CHATEAU SAINT GEORGES . Despite their … Read the rest