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Today, adopting a European trademark “mechanically” can have consequences that would be best to be anticipated.

This article attempts to provide answers to the following questions:

  • Is the EU trademark the best cost/protection ratio?
  • Can the Community trade mark may serve as the basis for an international application filing?
  • Does use in a country alaways make it possible to thwart an action for revocation?

In conclusion, owning or planning to register an EU trademark should no longer be a “reflex” decision, but should be accompanied by a reflection allowing, by making appropriate decisions,  to secure your rights within the EU area.

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