About Mélanie VILLANOVA

Posts by Mélanie VILLANOVA:

Finding the right balance: The importance of the right measure regarding the distinctiveness of a position trademark (T-184/17)

Leifheit AG filed a position trademark application described as follows: « the position mark is composed by four green squares apposed on the down face of a balance, in each corner, close to the border. » The trademark claims class 9, namely scales. This trademark has been refused by the EUIPO considering its lack of distinctiveness. Indeed,…

Read more
PARTAGER

That’s bananas? The limit of the monopoly on a concept for trademarks (EUIPO Decision Apple Inc vs Banana Computer (B2831439))

Apple Inc. filed an opposition action against the word & device trademark BANANA Computer, claiming services in classes 35 and 36 arguing that as both signs refer to fruits and the reputation of the prior mark is well known, a risk of confusion exists. The Opposition division rejected these arguments.   DECISION The first ground…

Read more