About Marianna KULL

Posts by Marianna KULL:


OMG or NBD: Procter & Gamble’s quest to trademark acronyms

In August 2018, the global household products company Procter & Gamble filed trademark applications for terms including “LOL” (Laughing Out Loud) and “NBD” (No Big Deal). The owner of the well known brands Fairy, Febreze and Mr Clean has taken a different stance on its approach to appealing to a variety of customers, stating that…

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