About Marianna KULL

Posts by Marianna KULL:

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In Good Shape: The General Court Declares Pirelli’s Mark Registrable- Pirelli Tyre SpA vs. EUIPO, T-447/16

BACKGROUND The applicant, Pirelli Typre SpA, filed an application for a registration of an EU trademark on the 23rd of July 2001, for the following figurative sign in class 12: ‘Tyres, solid, semi-pneumatic and pneumatic tyres, rims and covers for vehicle wheels of all kinds, vehicle wheels of all kinds, inner tubes, wheel rims, parts,…

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OMG or NBD: Procter & Gamble’s quest to trademark acronyms

In August 2018, the global household products company Procter & Gamble filed trademark applications for terms including “LOL” (Laughing Out Loud) and “NBD” (No Big Deal). The owner of the well known brands Fairy, Febreze and Mr Clean has taken a different stance on its approach to appealing to a variety of customers, stating that…

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